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JJK fashions

Historically, the fashion industry has not been known for being terribly inclusive, or terribly sustainable, particularly amid the rise of fast fashion. But the three brands recognized in Brands That Matter 2022’s Fashion category are showing the industry that the future of fashion can be diverse and less wasteful. From Ralph Lauren’s commitment to telling Black fashion stories using historical inspiration to For Days’ efforts to keep clothes out of landfills and Dia & Co making it easier for women’s brands to be size-inclusive, these brands are pushing the industry forward. RALPH LAUREN Like many companies, Ralph Lauren found out in 2020 where its representation was lacking—and it has spent the time in the interim, particularly the past year, making good on pledges made. Through partnerships with historically Black colleges Morehouse and Spelman, the brand debuted the Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection. The collection, which took inspiration from archival yearbooks from the mid-20th century, was modeled by an all-Black cast of models and was accompanied by a documentary film, “A Portrait of the American Dream,” and a commemorative yearbook. Ralph Lauren didn’t simply take inspiration from HBCUs—it celebrated them and told their story, showcasing the fashion industry’s potential for storytelling and inclusion. FOR DAYS

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